AHA SPARKLING WATER
AHA SPARKLING WATER
Find Your AHA
the audience: This campaign is targeting millennial moms, who are college-educated and upper-middle-class homeowners. These moms live in the Western United States. They are interested in health and wellness, family activities, outdoor adventures, and flavored beverages, and they prioritize sustainable practices and quality family experiences.
the big idea: AHA Sparkling Water is an all-natural and health-conscious option for feeling refreshed and satisfied.
the tagline: Find Your AHA
Out of Home
Moms are always on the move, so we met them where they spend the most time—on the road—with bold, personalized out-of-home billboards. Using playful, state-specific headlines and high-contrast visuals, we delivered a memorable, easy-to-digest message that positioned the brand as a refreshing, family-friendly choice in moments of everyday chaos.
role: Graphic Designer
type: Concept Project
deliverables: Billboards
Guerilla Marketing
Everyday city routines provided the canvas for this guerrilla campaign, which placed AHA Sparkling Water into spaces people already interact with. By turning ordinary objects into playful, unexpected touchpoints, the campaign created memorable moments that reinforced AHA’s fun, refreshing brand personality.
role: Creative Director
type: Concept Project
deliverables: Fire Hydrant Wrap and Crosswalk Button Signage
We designed three magazine ads for women- and mom-focused publications that showcased AHA’s flavors through bold, eye-catching visuals. By morphing the cans into fruit-forward imagery and using cohesive typography, bright color palettes, and the consistent “Find Your AHA” tagline, the ads reinforced the brand’s fresh, flavorful, and health-forward identity.
role: Creative Director
type: Concept Project
deliverables: Full Page Magazine Print Ads
Social Media (Instagram)
We designed a series of Instagram ads that showcased AHA Sparkling Water’s bold flavors through bright color palettes, fruit-forward imagery, and clean, scroll-stopping layouts. By leveraging Instagram-native formats like carousels and stories, the campaign connected flavors to moods and everyday moments, reinforcing AHA’s healthy, refreshing personality and the memorable tagline Find Your AHA.
role: Creative Director
type: Concept Project
deliverables: Carousel Ad (1), Instagram Story Ads (1 series), Static Instagram Feed Ads (3)
Social Media (Nextdoor)
Nextdoor serves as a one-stop hub for moms seeking neighborhood updates, advice, and local connection, making it an ideal platform to reach tech-savvy millennial moms where they are already highly engaged. We designed four Nextdoor ads using bold, vibrant colors and product-forward visuals to stand out on the platform’s typically neutral feed, while conversational, neighbor-to-neighbor copy helped the ads feel authentic, trustworthy, and naturally integrated into the community experience.
role: Graphic Designer
type: Concept Project
deliverables: Full Page Magazine Print Ads
Branded Product Placement
We chose The Secret Lives of Mormon Wives for AHA’s branded product placement because it aligns perfectly with our target audience of millennial moms who follow TikTok and Instagram influencers and enjoy reality TV. The show’s cast—women in their late 20s to early 30s who are mothers—reflects our audience, making it easy for viewers to see themselves in the characters and engage with the brand organically.
role: Creative Director
type: Concept Project
deliverables: Branded product placement in The Secret Lives of Mormon Wives, Season 3, Episode 10
Television
We created a TV spot showing how AHA Sparkling Water can turn everyday moments into small, uplifting treats. The ad follows a mom and daughter stuck in traffic, whose mood transforms with the first sip of AHA, transporting them to a bubbly, feel-good “happy place” and reinforcing the brand as a tasty, healthier alternative to soda, with the tagline Find Your AHA bringing the story full circle.
role: Director of Photography/Cinematographer
type: Concept Project
deliverables: Scripted and Produced 45 Second TV Spot