No carbs? No compromise. This Instagram story campaign used a three-part sequence to show that keto dieters can enjoy affordable, easy, low-carb meals without sacrificing flavor. The first two stories built curiosity and continuity, leading viewers through a cohesive narrative, while the final story delivered the key message: Factor makes keto simple, tasty, and budget-friendly. Each story included a personalized call-to-action button, “Get Yours Here,” allowing viewers to purchase at any point in the sequence and reinforcing that Factor is the perfect fit for their dietary needs..

role: Graphic Designer & Copywriter

type: Concept Project

deliverables: Instagram Story Posts