Gen X fitness enthusiasts don’t have to sacrifice taste for health. OWYN x KitKat non-dairy protein shakes combine the chocolatey nostalgia of KitKat with convenient, nutrition-packed protein. Our ads highlight indulgence and nutrition for post-workout shoppers, convenience for on-the-go commuters, and clean, natural ingredients for health-conscious shoppers—making it easy for this audience to enjoy protein that fits their lifestyle.

Conceptual project with Kate Dunham

role: Graphic Designer & Copywriter

type: Product Development + Concept Work

deliverables: 3 Out of Home Advertisements