This TV spot will air on ABC, The CW, and HGTV to maximize reach among our target audience of young adult women, aged 18-22 that are adventurous and like to travel, but also care about functionality. ABC’s popular programming appeals to a broad range of women, capturing both young graduates and parents shopping for college students. The CW targets a younger demographic, making it ideal for connecting with young women, while HGTV’s primarily middle-aged female audience allows the campaign to emotionally engage moms sending daughters off to college. Together, these channels provide national exposure while directly reaching the intended viewers.

Winner of the 2026 AAF Roanoke Student Gold ADDY Award in Film, Video, & Sound- Television Advertising

Collaborative project with Naomi Coleman, Kate Dunham, and Francesca Mehegan.

role: Creative Lead, Scriptwriter, and Producer

type: Concept Work

deliverables: Script & 30 Second Television Ad